One year ago, on October 3, 2025, four agencies became one and took a new name. This month Tidehouse turns one. The oldest of the firms we grew from, 919 Marketing, turns 30.
Why four names became one
919 Marketing opened in 1996. Fish Consulting built its franchise PR practice starting in 2004. NetSearch Digital Marketing brought paid search and digital, and Ceralytics brought content analytics. Each was good at its piece.
Under four names, though, franchise brands had to work out which one to call. Our history was split four ways across search results, award lists and directories. One name fixes that.
Why “Tidehouse”
Long before “franchise” was a common word, a “tied house” was a pub tied to a single brewery. A local operator ran the business under someone else’s brand and sold that brand’s products. It’s one of the earliest versions of the model our clients run today. We liked a name that points back to where franchising started.
What stayed the same
The people. The strategists, writers, publicists and media buyers our clients know are still here. Franchising has been our focus for more than 20 years, and we’ve been IFA members since 2007.
What changed for clients
PR, paid media, content and franchise development now sit with one team and one point of contact. Work that used to pass between separate firms now happens in one room.
Know someone who could use a fresh set of eyes?
If a colleague is stuck on the hamster wheel, running the same campaigns and getting the same results, we’d love an introduction. Every introduction enters you in our giveaway for round-trip airfare and three hotel nights for the IFA Annual Convention in Las Vegas, February 22 to 24, 2027 (convention registration not included). Entries accepted through December 15. No introduction necessary to enter.
FAQ
Is Tidehouse the same company as 919 Marketing? Yes. 919 Marketing, Fish Consulting, NetSearch Digital Marketing and Ceralytics combined under the Tidehouse name in October 2025.
How long has Tidehouse worked in franchising? More than 20 years, through the firms that became Tidehouse. The oldest, 919 Marketing, was founded in 1996.
What does Tidehouse do for franchise brands? Franchise development, brand development, public relations, paid media, local marketing, content and SEO, and creative.
Know someone who’s tired of the hamster wheel?
We’d love an introduction.
Every introduction enters you in our giveaway for round-trip airfare and three hotel nights for the IFA Annual Convention in Las Vegas, February 22 to 24, 2027 (convention registration not included). Introductions accepted through December 15. Enter your information below!
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