Behind the Brand: Introducing Tidehouse.

Tidehouse is a forward-looking, full-service marketing partner for both franchise systems and consumer brands.

Tidehouse is the culmination of years of work, formally bringing together 919 Marketing, Fish Consulting, NetSearch Digital Marketing, and Ceralytics under a single, unified brand.

“For over 20 years, franchising has been our niche, and in that time, we’ve seen consumer expectations shift, digital marketing reimagine itself, and franchise development tactics evolve,” said Greg Morrell, President of Tidehouse. “We knew it was time to evolve, too. This rebrand is all about learning how to change with the tides to ensure that we, and our clients, stay strong, relevant, and connected across every touchpoint and community we serve.”

Why did you change your brand?

After two decades of partnering with franchise brands, we realized what we started years ago is becoming something more — more refined, more aligned, more powerful. Our old brand embraced its legacy, while our new one honors that legacy and embraces what’s yet to come.

This rebrand is about more than changing colors and logos — it’s about our current and future clients. It’s ultimately about launching a new agency, dedicated to enhancing our value to our clients, their teams, and their business growth.

Why Tidehouse?

The name Tidehouse is a modern nod to the original “tied house” model, which pioneered the franchise concept by linking independent operators under one brand.

“Tide” evokes motion, freshness, and scale; “House” anchors the brand in hospitality, humanity, and stability. Together, the new name signals a shift toward full-funnel strategic guidance, improved cross-department integration, and refined reporting with proactive, data-driven recommendations.

What distinguishes Tidehouse from other digital marketing agencies in the franchise industry?

The Tidehouse Framework – the agency’s method of working in partnership with its clients – turns complex brand stories into strategic systems — guiding clients’ narrative from first impression to full-scale execution. It’s how we help you move with clarity, cohesion, and calm control.

How does this new brand reflect your vision and values? 

At Tidehouse, we believe in consistency, credibility, and cohesion. Franchising and marketing are two ever-evolving industries, and our new brand is all about learning how to change with the tides to ensure that we, and our clients, stay strong, relevant, and connected to the communities we serve.

Does the agency still work with franchise brands? Or will this change impact who you work with?

Our client base remains the same, and is stronger than ever. Tidehouse partners with brands and organizations built to grow, including: 

Multi-Unit Growth Brands: Fast-growing franchise and multi-location systems that need scalable marketing infrastructure. They are already investing, but struggle with fragmented efforts and brand control.
Legacy National Systems: Established brands with 100+ units that need to modernize without losing their legacy. They face outdated systems, disengaged operators, or declining impact. Tidehouse helps revitalize brand storytelling, optimize performance, and rebuild consistency across local and national touchpoints.
Emerging Franchisors: Young franchisors aiming to scale quickly but lacking resources and clarity. Founders are ambitious but stretched thin. Tidehouse acts as a plug-in CMO, creating turnkey growth systems that allow new brands to expand with confidence.
Local & Regional Businesses: Smaller businesses exploring marketing systems. While budgets are limited, they can benefit from our frameworks for future growth.
Nonprofits & Cause-Driven Brands: Organizations with meaningful missions but constrained budgets and slower buying cycles. Engagement here is often reputation-building rather than revenue-driving.

How will this change benefit our clients?

We’ve designed a new model to strengthen our partnership and provide even greater support for your consumer marketing and franchise development goals with:

More full-funnel strategic guidance and support to drive and convert high-quality customer and franchise leads. 
Additional senior-level oversight to ensure greater consistency and provide transformative insights. 
Enhanced integration across public relations, content, media, and creative services (view our capabilities). 
Running a tighter ship between national and local initiatives to boost franchisee enablement, brand compliance, and customer loyalty. 
Improved lead quality through refined reporting and proactive, data-driven recommendations.

Does this mean your ownership or leadership has changed?

No, our ownership and leadership remain unchanged — and it will for the foreseeable future.

Agencies need to be agile, respond to market-driven needs and opportunities. Agencies are in the business of innovation and re-invention; so we need to give ourselves the kind of advice we give to our clients. For us, Tidehouse represents a new wave of innovation and re-dedication to our franchise roots, and we can’t wait to continue growing.

Though we’ve been through changes in the past, it’s been instrumental in shaping the strong, stable, and strategic direction now in front of us.

Interested in learning more about Tidehouse?

Members of the Tidehouse leadership team will be at various franchise industry conferences and events in the coming months. These include:

The Franchise Leadership & Development Conference (FLDC) October 7-9, 2025 | Atlanta
The Restaurant Finance & Development Conference (RFDC)
November 10-12, 2025 | Las Vegas
Let’s Grow! Franchise Sales & Development Assembly (Let’s Grow!)
January 27-30, 2026 | Fort Worth, TX
2026 IFA Annual Convention (IFA 2026)
February 23-25, 2026 | Las Vegas

Questions?

We would love to connect, discuss our new brand, and talk about how Tidehouse can bring last changing to your organization. Reach out if you’re interested in scheduling a time to talk.