Public Relations Strategies for Visibility and Trust.

In franchising, visibility is more than awareness — it’s credibility. At Tidehouse, we craft public relations strategies that elevate your story, shape your reputation, and drive momentum nationally and locally. Whether you’re an emerging or established brand, we help you show up where it matters and say what sticks.

Friendly PR consultant
PR team members in the office

The Challenges We Solve.

The Challenge: Your brand voice is inconsistent across territories and touchpoints, and your PR efforts feel like disconnected bursts.

Any agency can get you a headline. Tidehouse turns earned media into measurable growth outcomes for franchise development and consumer marketing. We align your PR strategy with the bigger story your brand is telling.

Where most PR efforts fall short:

  • National buzz without development alignment
  • Local coverage that lacks brand cohesion

  • Launch PR that ends after the ribbon cutting

  • No influencer or partner integration

  • Inconsistentcies between internal and external narratives

Our Approach: We craft franchise-first PR systems and messaging architecture that unify your brand and expand your reach. We align your PR strategy with the bigger story your brand is telling.

Helpful PR consultant

we don’t just chase headlines. We build trust and credibility.

Tidehouse’s PR programs are engineered to do more than just generate buzz. We build trust, establish authority, and drive qualified leads through strategic media placements that tell your story in the outlets your prospects actually read and trust.

  • We Find The Right Story: Through discovery and immersion within your brand, we uncover the story is that is worth telling — and selling.

  • We Build The Story: This is where the narrative takes shape. We craft the story into something worth reading, sharing and investing in.

  • We Share & Shape The Story: Where ROI meets story. We launch the campaigns across multiple channels and optimize them over time. We track and adjust as the story evolves and creates moments that actually move people.

What Tidehouse Delivers

PR with purpose — designed to scale across your franchise system.

PR Team smiling and working together

Franchise PR

We generate franchise brand stories that are seen, heard or read by millions of people every day. We position your brand for national and trade attention — aligning your growth story with media moments that matter to prospects and investors.

PR team member conducting an interview

Consumer PR

Every business has a story, but not every business knows how to tell it. Tidehouse crafts campaigns that speak directly to your customer — driving traffic, engagement, and trust.

Ribbon cutting ceremony at a grand opening

Local Grand Openings

We turned grand openings into media-worthy moments, generating buzz in the community, driving foot traffic, and sparking media interest to generate sales AND franchise development leads.

Team collaboration being led by woman with tablet

Reputation Management

We monitor, manage, and reinforce your brand presence, whether you need help developing executive thought leadership, crisis communications, or sentiment analysis, you’ve got a PR partner in Tidehouse.

“The team is attentive, supportive, detail-oriented, professional, and overall a pleasure to work with. They proactively seek opportunities on behalf of our brand and its owners, and we see positive results from the PR efforts made surrounding grand openings. Our bi-weekly check-ins are very organized and keep us on track. I am glad we have them as a partner.”
Gabrielle Shaiman, Brand Manager of Chicken Salad Chick

“We’ve been working with Tidehouse on PR for the past two years and have been consistently impressed with the coverage secured as well as the team’s responsiveness and collaborative approach. The experience has been very positive, and we’ve been extremely happy with the results. Because of that success, we’re now expanding our partnership to include brand strategy and marketing support, and we’re looking forward to seeing the impact of this next phase of work and continuing to grow together.”

Janet Berg, VP of Marketing for Senior Helpers

Let’s find the moments worth telling.

Request a PR strategy review — we’ll audit your recent visibility efforts and identify missed media opportunities, alignment gaps, or next-stage potential.

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