Privacy Policy
Effective date: October 1, 2025
Contact: privacy@tidehouseagency.com | PO Box 1154 Holly Springs NC 27540 | 919-557-7890
1) Scope & Who We Are
This Privacy Policy explains how Tidehouse (“we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit our websites, interact with our ads, sign up for our mailing lists, or use our services. It applies to U.S. residents and, where noted, provides state-specific disclosures. We market to adults and do not knowingly target children under 13. See “Children’s Privacy” below for more.
2) Information We Collect
- Identifiers & contact data (name, email, phone, postal address, online identifiers).
- Commercial & interaction data (pages viewed, ads clicked, campaign source/UTM).
- Device/technical data (IP, cookie IDs, user agent, approximate location).
- Marketing preferences (email opt-ins/opt-outs, SMS consent where applicable).
- User-generated content (inquiries, survey responses).
- Inferences (audience segments for advertising).
Sensitive data: We do not intentionally collect sensitive categories (e.g., precise geolocation, health, financial account numbers) except where you voluntarily provide them for a defined purpose; we limit use per applicable law.
Sources
- Directly from you (forms, downloads, consultations).
- Automatically via cookies, pixels, SDKs, and similar technologies.
- From partners (ad networks, analytics, lead providers) consistent with law and your choices.
3) How We Use Information
Provide and improve sites/services; personalize content and measure performance. Email marketing (news, offers) per CAN-SPAM; you can unsubscribe any time. (FTC guidance: include a working opt-out and honor within 10 business days. Text/SMS marketing only if you opt in with legally valid, prior express written consent; you can revoke consent at any time. Security, fraud prevention, debugging, and compliance.
4) Cookies & Targeted Advertising
We and our partners use first- and third-party cookies, pixels, and similar tech for analytics and targeted advertising (a/k/a cross-context behavioral advertising). You can manage preferences via our controls and your browser/device settings.
Some states require honoring universal opt-out signals (e.g., Global Privacy Control). Where required, we treat such signals as opt-out requests for sale/sharing/targeted ads.
Strictly Necessary Cookies: These are cookies without which you would not be able to use the Site. For example, Strictly Necessary Cookies adjust the Site data transmitted to match your Internet connection, get you to the secure versions of the Site, and help provide services you specifically request. If you set your browser to block these cookies, some parts of the Site will not work. Strictly Necessary Cookies do not store any Personal Information.
Performance Cookies: We use these cookies to count visits and traffic sources, to measure and improve Site performance. They help us to know which pages are the most and least popular and see how Site Visitors move around the Site. Performance Cookies do not store any Personal Information. Specifically, for analytics providers, we use Google Analytics. Google Analytics, which is a web analytics service offered by Google tracks and reports website traffic. Google Analytics shares this data with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://www.google.com/intl/en/policies/privacy/ Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. You can also request access, correction, updates or deletion of your Personal Information we collect. If we have collected and process your Personal Information with your consent, then you can withdraw your consent at any time by contacting us or clicking on the “unsubscribe” link located at the bottom of our email communication. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent. To exercise these rights, please contact us at privacy@tidehouseagency.com. For more information on the privacy practices of HubSpot, please visit their Privacy Policy: https://legal.hubspot.com/privacy-policy
Functional cookies: These cookies allow the Site to remember choices you make and provide enhanced functionality and more personalized features. Depending on context, Functional Cookies may store certain types of Personal Information as needed to provide functionality.
Targeting Cookies: Targeting cookies help us manage and display our advertisements, based on your activity on the Site and other websites; this is known as interest-based advertising. Targeting cookies mainly rely on uniquely identifying your browser and internet device. To better serve users’ preferences, we have partnered with the Digital Advertising Alliance (https://youradchoices.com); by visiting their website, you can learn more about their members who deliver tailored online ads and your choices to opt-out of receiving them. Opting out of interest-based advertising does not mean you will no longer see advertising online, but it does mean that the companies from which you opt out will no longer show ads that have been tailored to your interests. We work with Google AdSense & DoubleClick Cookie Google, as a third-party vendor, uses cookies to serve ads on the Site. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet. You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: https://www.google.com/ads/preferences/. Targeting cookies store Personal Information as needed to provide functionality.
Google Ads/Analytics: Google Ads remarketing service is provided by Google. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: https://www.google.com/settings/ads For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page at https://www.google.com/intl/en/policies/privacy/
5) When We Disclose Information
We disclose the categories above to: Service providers/processors (hosting, CRM, email/SMS vendors, analytics, fraud prevention). Advertising/marketing partners for targeted ads or cross-context advertising as allowed by law and your choices. Affiliates and corporate transactions (mergers, asset sales). Legal, safety, and compliance purposes. Sale/Sharing: Some state laws define “sale” or “sharing” broadly (e.g., California CPRA includes cross-context ad “sharing”). We do not sell personal information for money, but we may be considered to “sell” or “share” data for advertising in some states; you can opt out at any time.
6) Your Privacy Rights (U.S.)
Depending on your state, you may have rights to access, correct, delete, obtain a portable copy, and opt out of (i) sale, (ii) targeted advertising, and (iii) certain profiling. You also may have the right to appeal a decision on your request. Submit a request: [privacy@tidehouseagency.com] Appeal a decision: [Appeals link or instructions] We will verify your identity and respond within the timeframe required by your state. Authorized agent requests are honored where applicable.
State-Specific Disclosures
| State | Rights / Requirements | Effective Date / Notes |
| California (CCPA / CPRA) | “Do Not Sell or Share” link; “Limit Use of Sensitive Personal Information”; honor Global Privacy Control; provide Notice at Collection with retention info; may not request opt-in again for 12 months after an opt-out. | In effect (updated regs 2024–25) |
| Colorado (CPA) | Must honor Universal Opt-Out Mechanisms (UOOM) for targeted ads / sales; maintain clear, secure opt-out process. | July 1 2024 |
| Connecticut (CTDPA) | Opt-out of targeted ads or “sales”; consent for certain sensitive data. | July 1 2023 (no sunset) |
| Texas (TDPSA) | Consumer rights similar to VA/CO; threshold applies; 45-day response window. | July 1 2024 |
| New Jersey (NJDPA) | Recognize approved universal opt-out signals; full rights to access, delete, correct, portability. | Jan 15 2025 (signals by Jul 15 2025) |
| Delaware (DPDPA & DOPPA) | DPDPA grants access / deletion / opt-out of sale & targeted ads; DOPPA requires clear notice incl. “how you respond to Do Not Track.” | Jan 1 2025 |
| Nevada (NRS 603A) | Provide designated request address to opt out of “sale” of covered information. | In effect |
| Tennessee (TIPA) | Grants access, correction, deletion, portability, and opt-out; encourages NIST-aligned privacy programs. | July 1 2025 |
| Minnesota (MCDPA) | Access, correction, deletion, portability, opt-out; right to see third-party data lists; must provide “Your Opt-Out Rights” link. | July 31 2025 |
| Oregon (OCPA) | Access, deletion, portability, correction; opt-out of targeted ads / sale; sensitive data requires consent. | July 1 2024 |
| Virginia (VCDPA) | Access, correction, deletion, portability; opt-out of targeted ads / sale; appeals process. | In effect |
| Utah (UCPA) | Rights to access, delete, and opt out of targeted ads / sale; narrower scope (≥100k consumers). | Dec 31 2023 |
| Indiana (INCDPA) | Similar to VA/CO; applies to 100k+ consumers or 25k + 50% revenue from sale. | Jan 1 2026 |
| Iowa (ICDPA) | Access, delete, opt out of sale or targeted ads; 90-day cure period. | Jan 1 2025 |
| Montana (MTCDPA) | Access, correction, deletion, portability, opt-out of targeted ads / sale. | Oct 1 2024 |
| New Hampshire (NHDPA) | Access, correction, deletion, portability; opt-out of sale / targeted ads. | Jan 1 2025 |
| Maryland (MCDPA) | Similar rights plus limits on certain sensitive data; applies to ≥35k consumers. | Oct 1 2025 |
7) Data Retention
We retain personal information only as long as necessary for the purposes described or as required by law and contracts. For marketing data, we regularly review and minimize retention.
8) Children’s Privacy
We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it and disable collection, or obtain verifiable parental consent as required. (COPPA final rule amendments published Apr. 22, 2025. Federal Register)
9) Security
We use administrative, technical, and physical safeguards appropriate to the nature of the information. No method is 100% secure.
10) Your Choices
- Emails: Unsubscribe via the footer link or contact us (we will honor within 10 business days).
- SMS: Reply STOP to opt out (one confirmation text may follow as permitted).
- Cookies/Ads: Use our [Cookie Preferences], device settings, and state opt-out links (above).
- GPC/Universal signals: Honored where required.
11) International Users
Our services are intended for U.S. use. If you access from outside the U.S., you consent to processing in the U.S., which may have different data protection laws.
12) Changes to This Policy
We will update this Policy as needed. We will post the new effective date and, where required, provide additional notice.
